As a business owner, you may think the processes you’ve always used are continuing to deliver the best results. But what if they aren’t?

What if your technology has become obsolete and you’re doing things in ways that no longer makes sense?Are Your Outdated Processes Hurting Your Business?Are Your Outdated Processes Hurting Your Business?Are Your Outdated Processes Hurting Your Business?

Unfortunately, this happens all the time, and in all kinds of organizations.

 

Don’t be one of them

Small businesses need to ensure that they have every possible advantage on their side, and this includes access to up-to-date, powerful, and affordable technology solutions. Companies operating with outdated or obsolete technologies are reducing their efficiency and effectiveness.

Customers expect fast and reliable service, and by having the right systems in place, you can create a customer experience that provides just that. So why would a small business not have the best solutions and processes in place? A lot of this can be attributed to a lack of resources or a lack of knowledge. Simply put, companies may think they can’t afford it. Or, worse yet, they may not even know there are better options available.

In other instances, companies may find it difficult to adopt new changes, even when they know it would be better for their operations. The irony is that by operating with obsolete technology and processes, these businesses may actually cost themselves more in the long-run through lost opportunities, damaged reputation, and low customer service ratings.

Whether your company is a lean start-up, or you have some extra resources, investing in technology that not only gets the job done fast, but also saves you money, is crucial to having long-term success.

 

Let’s talk solutions

Companies in labor-intensive industries seeking to acquire a competitive edge need to invest in high-quality technology solutions.

Fortunately, today SaaS technology solutions are affordable and reliable. Even better, the options available in the market are abundant. From low-cost marketing automation platforms, to quick and effective payroll software, CRM’s, content creation tools, and much, much more.

Today’s technology is empowering small businesses unlike ever before. If possible, consider free options first, like Google Apps, then consider the most cost-effective solutions to get the greatest value and ROI. This is also a good time to determine or redefine your business goals to gain the best understanding of how these technologies can help your business grow.

Also, make sure your company does its research on each solution you’re interested in before purchasing so you can establish realistic expectations as to what results you can expect to get from these up-to-date processes. Look-up customer reviews, schedule demos, and even speak to someone in person, to ensure you get all of your questions answered and that the technology itself is capable of addressing your unique needs.

If this sounds a little scary, don’t let that stop you. Many of these up-to-date technologies are easy to implement and learn, reducing the learning curve, and increasing productivity at a faster rate. Another advantage is that many SaaS solutions are subscription-based, which eliminates the need for lengthy contracts. Plus many platforms offer all-in-one technology solutions that can help reduce the number of software platforms your company has to work with, and reduce your workload at the same time. Talk about working smarter!

 

Don’t fear the new

Being consistent and reliable are great business attributes. But being TOO consistent can result in being stuck with out-of-date processes and technology, neither of which will help your team be efficient and effective.

Once you’ve defined your goals, done you research, and identified key areas for improvement, you can invest in more advanced systems and streamlined processes to help you get where you want to go. The happy side effect? You’ll be much better equipped to continue advancing your mission, making your customers happy, and building your business.

 

This blog is the first in a series of articles addressing common workflow challenges faced by small businesses.