How to Proactively Manage Your Business Risk

calendar May 23, 2019

Knowing what risks and exposures your business faces is a good start to building a solid risk management strategy. But just being aware of the threats to your business isn’t enough. Effective risk management requires thinking and planning ahead.

Waiting to see if bad things happen before attempting to mitigate losses is a reactive strategy that will keep you in crisis management mode. Being proactive in assessing the potential for risk and creating plans for how to handle scenarios that could arise is what will bring you into risk management mode.

Here are five steps to guide you down a successful risk mitigation path.

1.) Identify your risks

No one likes doomsday scenarios, but this is the time to think dangerously. Take a close look at your business and the risks associated with it. Be sure to consider general business risks and those specific to your industry or model. Make a comprehensive list of hazards and threats that could affect your organization in a significant way.

2.) Analyze and prioritize

Which risks are more or less likely to occur? Which events would be most catastrophic? Which risks are most preventable? Analyzing the potential likelihood and impact of each risk will help you prioritize how to help prevent incidents from happening and manage potential consequences when they do.

3.) Plan to prevent and respond

Once you’ve identified your key risks and prioritized them in order of urgency, probability, and severity, you can start putting together a risk management plan. First, come up with workable strategies for risk prevention. These could include implementing safety measures, taking financial precautions, or making changes to key processes and/or hiring practices. For risks you can’t prevent, build strategies for dealing with each scenario should it happen. If you do experience an incident, having clear emergency procedures, contingency plans, and communication protocols can help mitigate confusion and losses.

4.) Don’t get too comfortable

Yes, you identified and prioritized your risks. Plus, put together plans to reduce, prevent and mitigate them. But those plans aren’t worth anything if you don’t put them into action. Dropping the ball here will mean all of your hard work was in vain. Decide who will be responsible for implementation and how, exactly, each process will work. Hold people accountable for following through in their respective areas. Recognize that today’s risks may not be the same next year or even next month. Risk management is a constant process that needs to be evaluated and updated regularly.

5.) Work with an expert

Your business is important. You’ve poured tons of time, energy, and resources into it. You’re counting on it to succeed, and so are your employees. Don’t leave this up to chance.

Work with an insurance consultant who has experience in risk management. Even better if they have specific knowledge or expertise with your particular industry. Whether you’re in hospitality, logistics, manufacturing, or another specialized niche, your business risks will vary according to your business operations and needs.

A knowledgeable insurance broker or consultant can be the difference between taking a proactive risk management approach or merely reacting in a crisis management role.

Don’t wait for an incident to inspire you get your risk management strategy in order. First, identify your risks. Then identify a trusted agency who can help you reduce those risks and keep your business running healthy and strong.

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