Not every employee on your team is interested in taking on more responsibility, moving up the ladder, or even learning new skills. But you can bet your best and brightest are.
Often, these are the same people you worked really hard to get and have invested a significant amount of time and resources into. So how do you make sure those career-driven employees view your company as a viable, long-term option rather than a short-term stepping stone or temporary resume booster?
Offer career development options
If you have clear and visible career paths in place, you’re definitely on the right track toward better employee retention. Here are some ways you can promote career development and hang onto those treasured people.
- Make sure your new hires know about development opportunities from the get-go.
- As time goes on, discuss where and how your team members fit into the bigger picture and ways they can work toward selected goals.
- Don’t just talk about career path options during review time. Raise awareness about these things regularly.
Long story short: The more you get people thinking about the possibilities available to them within your organization, the less likely they will be to start looking for opportunities elsewhere.
But what about small businesses?
If you’re running a smaller company, or one with very low turnover, new positions and promotions may not be readily available. That’s okay. You can still give your employees some exciting personal and professional development options through one or more of the following:
- Creating a career mentorship program
- Offering cross-training across departments
- Supporting employee education and skill building
- Providing opportunities to work on new projects
- Soliciting input and participation on company initiatives
- Encouraging informational interviews and job shadowing
- Allowing staff to attend professional conferences and events
- Considering tuition reimbursement for career-related classes and degrees
Research shows that employees rank career development and growth high on their priority list. If it’s not high on your priority list, maybe it’s time you moved it up a notch.
A dead end job isn't going to entice career-motivated individuals to come on board or stick around, which will eventually end up affecting that other bottom line... Yours.